On September 11th, 2001, another pretty incredible story was already unfolding in America. It involved McDonald’s Monopoly, the FBI and a game millions of us had been playing for years. If you were around in the 1990s, you most definitely remember McDonald’s Monopoly. You peeled those little game pieces off your fries and drinks, collected properties and hoped that maybe, just maybe, you’d finally find one of those ridiculously rare pieces.
By the summer of 2001, the FBI was investigating the game. They even had a fancy name, Operation Final Answer. At the center of it was Jerome “Jerry” Jacobson, director of security for the outside company that helped run McDonald’s promotions.
Now, there is a really excellent six-part HBO documentary called McMillions and if you haven’t seen it and want to watch the story unfold for yourself, stop reading here because major spoilers ahead.
So apparently Jerry’s job gave him access to the rarest pieces before they ever made their way out to McDonald’s restaurants. Investigators soon discovered that he had been diverting some of them and passing them into a growing network of recruiters, friends, relatives and other people brought into the scheme.
Those people could then show up looking like perfectly ordinary winners who had gotten incredibly lucky. But behind the scenes, they seemed to be "in the know". And Jerry apparently kept this going for years. Eventually, a tip reached the FBI, and investigators began following the pieces and the people connected to them. By August 2001, they were ready to move.
On August 21st, Jacobson and seven others were arrested.
Then, on September 10th, a federal grand jury indicted 21 people connected to the scheme.
The following morning was September 11th and, understandably, the McDonald’s case received very little attention in the days that followed. Years later, the six-part HBO documentary McMillions finally put the whole wild story back out there. If you've not seen it, it's definitely worth a watch.
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